Crises and Capital: The Top Edtech Business Stories of 2020

“Never let a good crisis go to waste,” so the saying goes. The education industry didn’t. In fact, many capitalized on it in 2020.

School closures have forced people to not only rely more on digital tools in the short term, but also reimagine what education can be once it’s safe to return. If anything, the disruption to daily lives only accelerated interest from entrepreneurs and investors in shaping what that future will look like. Many are betting—literally—that it won’t be business as usual.

Here is a recap of the biggest and most popular edtech business stories of 2020.

Instructure’s Future

Before there was a pandemic, there was the twisted tale of Instructure’s sale. The maker of the Canvas learning management system, which went public in 2015, announced a $2-billion offer from private equity firm Thoma Bravo last December. That set off a chain of lawsuits, layoffs and revolt from investors unhappy with the terms, which carried into 2020. Ultimately, the sale went through in March.

It may not be the only publicly traded edtech company to be taken private. This month, Pluralsight agreed to a $3.5-billion acquisition offer from Vista Equity Partners.

COVID’s Immediate Aftermath

As the pandemic shuttered schools, many educators found themselves turning to tools to support remote instruction. That led to record-setting traffic for many providers—along with a flurry of pitches from companies trying to capitalize on the moment (annoying more than a few school leaders in the process).

The pandemic also disrupted the normal sales cycles for education companies, and many turned to government support to stay afloat.

Race, Culture and Curriculum

The murder of George Floyd on Memorial Day rallied many people across the country angered and frustrated by the long history of racial injustice in the United States. The national outrage dovetailed with a reexamination on the cultural perspectives and biases represented in education curriculum.

Funding, Wheeling and Dealing

As many schools closed, investors’ checkbooks opened, many attracted by the surge in the usage of edtech products and services. Fundraising and acquisition deals continued uninterrupted. Established companies raised money in greater amounts; longtime edtech entrepreneurs re-entered the market with new startups.

Revisit our coverage of other major deals here.

March of the Unicorns

Established private edtech companies continued to attract capital at larger valuations, leading some to join the “unicorn” club and existing unicorns to grow even bigger horns.

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